LUSH MOODS
TOKYO SPA CONCEPT

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LUSH MOODS
TOKYO SPA CONCEPT

How do you want
to feel today?

The four-story, sensory Shinjuku journey culminates at the Lush Spa, the ultimate Lush experience completely re-imagined for Tokyo. Enter in to a world of chakrah-inspired immersive colour, sound and sensory stimuli that thoughtfully bridges the gap between the physical and digital world.

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As you move through the space the environment reacts; bathing you in sound and colour that's designed to speed you up and slow you down. Integrated digital touch-screens are dotted throughout, guiding you through the journey and posing the question, how do you want to feel today? 

Can't make it to Tokyo? Download the Lush Labs app on Apple and Android devices to immerse yourself in mood-bending and intutive experiences.

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TYPE



CREATIVE DIRECTION
CONCEPT
DIGITAL
EXPERIENCE

TEAM

LUSH TEAM
BRAND + DIGITAL
SHOP DESIGN
MOODS
ALYCIA RAINAUD
EXPERIENCE
ONIONLAB

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Get in touch

Creative 
consultancy,
design
& direction
gg@oioi.gg